If you get online and search for web designers or web design firms,  you will get millions of results of companies all promising similar things. They all seem promising, but you may want to ask yourself if they promise to offer all those services, why are there so many crappy sites. When you are searching for a website design Boston service, here are some qualities that you need to look out for.


Great Portfolio

An excellent portfolio displays creativity, style variety and most importantly has examples of real client work.  Make sure that the web designer's overall style in their portfolio matches what you are looking for.  Be sure to test out their previously launched sites to ensure that they are user-friendly, free of errors, and suitable for your target audience. Click for More information.


Marketing/ SEO Experience

Your website is not of any good if your target audience or market cannot find it.  It is essential that your web desire knows how to promote it. If you found your web designer via Google with industry-specific keywords, then it is possible that they know something about SEO. Some of the SEO techniques that your web designer should implement to build your web presence include:


Create a blog through which they generate fresh and relevant content to your target market

Write meta title and description tags

Include your keyword search terms in the headings and subheadings

Create a sitemap for search engines to crawl

Use your keywords in the content

Adding your site to online business directories


Necessary Skills

It is important that whoever you choose is proficient with the web technologies that your project needs. If, for instance, you require Flash for an animated clip, ensure that the web developer is knowledgeable and skilled in Flash Actionscript 3.0. Also if you need to convert your website into a CMS, you must make sure that they are well versed in your desired CMS and the web tech that supports it.


Social Media Presence

Social media assists you to respond to people talking about your brand and understand how they look at your company.  Of the many social media networks available, the most appropriate ones and easy to monitor is Facebook, LinkedIn, and Twitter. It is good practice to post a status update whenever you publish a blog post or new web content. Check out this website at to learn more about web design.


Full Service


Full-service is often offered by firms since it requires a team of developers, WashTone Media marketing experts, and designers.  By full-service, it means that they offer all-encompassing web solutions like SEO, e-commerce, mobile compatibility, branding, and social media marketing all in one.  It is rare to find web designers who are experts in all these categories, and it is the reason why some will hire a design company if they have a budget.